I have created a website, promotional video and a animation for my project. I believe that they all work in the way I want them to and help to advertise my product well.

The website for Active Reward, I made on Adobe Muse and I created this to look bright and colourful using a set colour scheme, this will attract in young children. I made all the elemnts of my website look childlike and easy to use; meaning that even if parents are not confident with technology then they would still be able to use it. The reward chart is a fun and easy way of calculating the amount of exercise completed in a week and the fun element of dragging and dropping a star on your own chart will give children the positive feeling that they have achieved something. Overall I think that my website works how I wanted it to and is very child friendly matching my target audience.

The animation for Active Reward was more created to get children interested in the healthy life style. I used different fruits as characters to promote a healthy diet and animated them all to do a form of exercising; which links to my project as a whole. The simple conversation within the animation is easy to read and uses simple wording methods, meaning that even children the age of 3 will be able to understand them. I have used 2D objects that I created in Photoshop and then animated them in a 3D world, using cameras to create the effect that I wanted.

The promotional video for Active Reward is simply to inform the parent audience about what active reward is and does. I chose a lively song and colourful background to keep with the childlike theme and used easy simple wording to explain what Active Reward does, creating the feel of an easy usage. I used Adobe Voice to create this video, and I believe that it does what it was created to.

Website Link: http://activereward.businesscatalyst.com/

Promotional Video Link: https://vimeo.com/158156779

Animation Link: https://vimeo.com/159852877